The Sustainable Denim To Invest In Now, According To 5 A-Listers

While jeans are a mainstay of many of our wardrobes, they often have a huge impact on the environment due to the large amounts of water and chemicals used to create them. That’s why choosing denim that’s been produced more consciously, as well as buying jeans that last, is more important than ever.

A-listers leading the way include Rihanna, who has been spotted in her low-rise jeans from Agolde – which uses regenerative and recycled cotton in its designs – numerous times. Meanwhile, Sienna Miller has recently been papped in a pair of white flared jeans from Slvrlake, which uses lower-impact materials such as hemp and organic cotton for its denim.

If you’re looking to invest in a pair of jeans this summer, make sure you check its eco-credentials. Below, take a look at the A-list set’s favourite sustainable denim brands.

Read more: 8 Sustainable Denim Brands To Have On Your Radar


Rihanna in her low-slung Agolde jeans while out in LA with A$AP Rocky.

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While pregnant with her second child, Rihanna has once again been blazing the way for maternity fashion – with her low-slung Agolde jeans being a current staple. Happily, the LA-based brand comes with the sustainability credentials to match, too, using regenerative and recycled cotton to produce its denim.

Agolde Baggy Low-Slung Organic Jeans

Agolde ’90s Cropped Organic Mid-Rise Straight-Leg Jeans


Sienna Miller in her white Slvrlake jeans while out and about in New York.