Zarea Limited, a leading player in Pakistan’s agri-commodities market, has announced a strategic Memorandum of Understanding (MoU) with SAWIE (Sustainable Agriculture Water & Intelligent Ecosystem), a UK-founded agri-intelligence platform.
The partnership aims to transform Pakistan’s agriculture sector by integrating advanced satellite technology, climate data, and AI-driven analytics into the country’s supply chain.
According to a notice sent to the Pakistan Stock Exchange, the collaboration will see Zarea and SAWIE work together to build a digital ecosystem for agricultural commodities. The focus will be on traceability, productivity, and climate-smart farming practices. SAWIE’s expertise in satellite-based crop monitoring and AI-powered advisory tools will be combined with Zarea’s digital marketplace to provide real-time visibility from farm to factory.
Key features of the partnership include:
Traceability of Produce: The integration of SAWIE’s AI-powered traceability tools with Zarea’s platform will allow for field mapping, tracking of cultivation practices, harvest timelines, and geo-tagged farm locations. This will help verify sourcing integrity and promote transparent, ethical, and sustainable agri-commerce.
Sustainable Procurement and ESG Data: The partnership will strengthen Zarea’s environmental, social, and governance (ESG) credentials by aligning with European agri-tech and sustainability standards.
Digital Data Sharing: Both companies will integrate their data platforms to ensure end-to-end transparency in procurement, from farm registration to delivery.
Joint Innovation Initiatives: The two organizations will collaborate on research and development projects to empower farmers, reduce inefficiencies, and improve industrial procurement cycles.
Ali Alam Qamar, CEO of Zarea, said, “This collaboration marks a major step in Zarea’s journey to digitize Pakistan’s agriculture, leveraging
satellite data, AI, and sustainability to build a smarter, more transparent agri-supply chain.”
Mr. Fritz Böehmler, CEO of SAWIE, added, “This collaboration will help improve market access and promote sustainable sourcing. Together, we’re working to make Pakistan’s agri supply chain stronger and more transparent.”
The partnership positions Zarea at the forefront of sustainable, data-driven trade and agri-intelligence in Pakistan, paving the way for a digitally connected, transparent, and ESG-compliant supply chain that meets global standards.