Deep-pocketed investors have adopted a bearish approach towards ServiceNow NOW, and it’s something market players shouldn’t ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NOW usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga’s options scanner highlighted 11 extraordinary options activities for ServiceNow. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 45% leaning bullish and 54% bearish. Among these notable options, 6 are puts, totaling $431,318, and 5 are calls, amounting to $198,730.
What’s The Price Target?
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $620.0 to $1000.0 for ServiceNow over the last 3 months.
Insights into Volume & Open Interest
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in ServiceNow’s options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to ServiceNow’s substantial trades, within a strike price spectrum from $620.0 to $1000.0 over the preceding 30 days.
ServiceNow 30-Day Option Volume & Interest Snapshot
Noteworthy Options Activity:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | PUT | TRADE | BULLISH | 04/11/25 | $15.9 | $13.7 | $13.7 | $815.00 | $167.1K | 169 | 125 |
| NOW | PUT | SWEEP | BULLISH | 03/28/25 | $7.4 | $5.3 | $5.7 | $827.50 | $130.4K | 248 | 242 |
| NOW | CALL | TRADE | BEARISH | 01/15/27 | $133.7 | $127.0 | $127.0 | $1000.00 | $63.5K | 73 | 6 |
| NOW | CALL | TRADE | BEARISH | 05/02/25 | $50.0 | $47.3 | $47.3 | $855.00 | $47.3K | 2 | 10 |
| NOW | PUT | SWEEP | BEARISH | 04/17/25 | $113.2 | $104.5 | $109.1 | $950.00 | $43.6K | 73 | 0 |
About ServiceNow
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Where Is ServiceNow Standing Right Now?
- With a volume of 115,611, the price of NOW is down -1.52% at $848.27.
- RSI indicators hint that the underlying stock is currently neutral between overbought and oversold.
- Next earnings are expected to be released in 28 days.
What The Experts Say On ServiceNow
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $1146.6.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge’s Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access.
* An analyst from Canaccord Genuity has decided to maintain their Buy rating on ServiceNow, which currently sits at a price target of $1275.
* Maintaining their stance, an analyst from Mizuho continues to hold a Outperform rating for ServiceNow, targeting a price of $1100.
* An analyst from Cantor Fitzgerald downgraded its action to Overweight with a price target of $1048.
* An analyst from Baird persists with their Outperform rating on ServiceNow, maintaining a target price of $1010.
* An analyst from Citizens Capital Markets has revised its rating downward to Market Outperform, adjusting the price target to $1300.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for ServiceNow, Benzinga Pro gives you real-time options trades alerts.
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