Hindustan Zinc Ltd highlighted corrosion challenges and zinc’s role in building a rust-free country with a showcase located in the mining pavilion at the India International Trade Fair (IITF) 2025 recently. The company’s ‘Zung Ke Khilaaf Zinc’ campaign focussed on educating citizens about the importance of galvanisation in protecting vehicles, infrastructure and everyday assets against corrosion.
Hindustan Zinc showcased galvanisation in a way by presenting a vintage Priya scooter structure, split into two contrasting halves — one galvanised and the other non-galvanised. This comparison visually demonstrated how zinc galvanisation shields surfaces from rust and corrosion, helping visitors understand the real-world impact of galvanisation on durability, safety, and long-term infrastructure strength.
Quoting Farida Naik, Joint Secretary, Ministry of Mines, a media statement said: “The ‘Zung Ke Khilaaf Zinc’ activation was brilliant in its clarity, its engagement, and its ability to connect with citizens. It turned a technical concept into a meaningful, impactful lesson that was easily the educational highlight of the Mining Pavilion.”
Encouraging response
Hindustan Zinc also conducted on-ground conversations, where visitors answered a short set of simple questions and discussed the importance of zinc and affordability of the process. Over 2,000 participants completed the quiz. The statement said the Hindustan Zinc stall recorded over 1 lakh people underscoring the strong interest generated by the campaign.
Arun Misra, CEO of Hindustan Zinc, said: “This year at IITF, our goal was to make the crucial concept of galvanization simple, visual, and profoundly relatable for the public. The ‘Zung Ke Khilaaf Zinc’ activation powerfully demonstrated the importance of corrosion protection, not just in everyday life, but in building our national infrastructure and contributing to Viksit Bharat. The overwhelmingly encouraging response we received reinforces the urgent need for public awareness on galvanization, and we are proud to lead this vital conversation.”
Published on November 28, 2025