The cruise line tapping into the solo traveller market

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Are you single and love cruises, but feel it’s only for couples and families? Well one cruise line is hoping to entice you with specially designed staterooms.

Oceania Cruises has unveiled the new rooms on its latest ship, the Vista, as research shows a big increase in demand from solo travellers.

According to Google trend data in the UK, the search for “solo travel” has gone up by 761 per cent over the last year. Research by Booking.com showed that pre-pandemic 17 per cent of travellers were planning a trip on their own. That has now increased to 30 per cent.

Oceania Cruises

One of the solo staterooms on the Vista.

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Oceania Cruises’ solo staterooms includes a seating area overlooking the private veranda, and a separate sleeping area. Single travellers also get an array of amenities, including access to the Concierge Lounge, usually reserved for Concierge Level Veranda Stateroom guests and above.

Jason Worth, Vice President of Oceania Cruises, Australia and New Zealand, says the new rooms have proved to be a hit.

Oceania Cruises

Oceania Cruises newest luxury ship, Vista, will begin sailing in 2023.

“With all our solo staterooms already fully booked for Vista’s inaugural season, it is clear there is significant demand for options tailored to suit the growing solo travel market, and we are already in discussions to see how we can accommodate more solo staterooms onboard new ships in the future,” said Worth.

Vista’s maiden voyage sails from Rome to Barcelona on April 14, 2023.