How can reality-based television and social media prepare Cambodian youth for the job market?


Cambodia has almost 3 million youth, many of whom struggle to find employment. Our research demonstrates that our Klahan9 project uses youth-focused TV and digital content to effectively provide information on career options, and advice on looking for jobs, what to do once they find a job, and money management.

Published: October 2018

With almost 3 million people between the ages of 15 and 24, the population of Cambodia is one of the youngest in Southeast Asia. A lack of quality employment remains one of the biggest challenges facing Cambodian society and this is especially true for young Cambodians, of whom approximately 300,000 to 400,000 enter the labour market annually. There is a growing awareness and emphasis on the importance of soft skills for employment.

Through youth-focused television and digital content, BBC Media Action’s Klahan9 ( ‘Brave9’ in Khmer) project has provided audiences in Cambodia with information about career options and opportunities for training, as well as advice on job-seeking, life in the workplace and financial planning.

Longitudinal qualitative research has shown young people have found the content inspiring and motivational.